Who we are
Welcome to South Baldwin Social, where we blend luxury with affordability. Our boutique specializes in an impressive selection of sizes and attire, including tailored tuxedos and suits for men, exquisite bridal and mother of the bride gowns for women, and stunning outfits for various occasions such as cocktail parties, Mardi Gras, homecoming and prom events.
At our upscale boutique, we are dedicated to providing an unforgettable experience for all our clients. We offer a range of special touches that enhance your visit, including a comfortable shopping atmosphere, personalized buyer services, and unique amenities like a bloody mary bar alongside refreshing mimosas.
We also pride ourselves on our custom orders and fittings, ensuring that every piece is tailored to perfection. For brides seeking a dedicated experience, we offer private consultations to help you find the ideal gown for your special day.
Join us and discover the perfect blend of style, comfort, and exceptional service.
Meet the owner
Meet the heart and soul behind our boutique, Michelle McConnell. With deep roots in Fairhope and a life now in Foley, Michelle brings with her an impressive 30 years of experience in crafting unforgettable events, each one infused in Southern charm.
Renowned across Baldwin County for her meticulous eye for detail and her genuine, client-first approach, Michelle has become a trusted name in the wedding industry. Starting her career as a Senior Event Coordinator at Oak Hollow Farm, her family’s venue in Fairhope, Michelle spent a decade mastering the art of creating cherished memories and building lasting client relationships. Driven by her passion, she then launched her own catering company, serving the Baldwin County and the Southern Gulf Coast region.
Michelle’s journey has lead her to South Baldwin Social, a formal wear boutique born from her love for fashion, style, and her commitment to fulfilling the community's need for diverse and elegant formal attire. Here, you'll discover an exquisite range of wedding gowns, beautiful mother of the bride dresses, sophisticated tuxedos and suits, fashionable homecoming and prom dresses, exclusive Mardi Gras attire, and special event cocktail dresses. Each piece is curated with the same dedication and love that Michelle pours into her every day life.
Beyond her professional pursuits, Michelle cherishes time spent on the water with her husband, Mokey, their three children—Michael and his wife Roxanna, Clayton, and Maddie—along with their beloved dogs, Baxter and Marlee.
